KOJ helps retailers turn TikTok into a real revenue channel, most of them brands with zero TikTok experience, handing over the entire operation hands-off. That trust has to be earned in the first few seconds on the site. The challenge was building a digital presence with the same energy and speed the platform itself runs on, fast, visual, trend-native, while still reading as credible enough for a retailer to hand over their TikTok Shop to a team they've never met.
Research came first: competitors in the TikTok Shop management space, KOJ's existing case studies and testimonials, the retail brands they'd already worked with. Branding was already in motion from another designer on the project, so the visual direction had to build on that groundwork rather than start over. From there, I owned the site end to end, structure, copy, motion, icon work, CTA placement, every judgment call on what goes where and why.
- Designed the entire site from hero to footer, structure, visuals, copy, motion.
- Directed icon work and interaction design across every section.
- Built the full site in Webflow, matching the Figma design pixel for pixel.
- Added custom animations and interactions throughout to strengthen user experience.
- Made independent calls on CTA placement and section flow based on conversion judgment.
- Contributed to brand direction alongside the project's lead brand designer.
- Delivered one standalone brand asset outside the core scope, built freestyle.
A real client engagement, not outreach, KOJ reached out directly on Upwork needing a site built from the ground up. What they got: a full design-to-development handoff, one person carrying the work from first wireframe to a live, animated Webflow build.
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